No matter what research methods you use, the next step is to turn your raw data into valuable insights. Conveying user research findings so people can understand them, believe them, and know how to act on your recommendations can be challenging. A UX Researcher undertakes research to better understand their audience, and how that audience interacts with a system. Many researchers would feel ready to share their findings with the project team. And even if you choose to focus on numbers, qualitative data can help you get the full picture. Putting your UX researcher hat on, can you code one or two paragraphs of the interview transcript and organize them into themes? Learn the standard formats, and how to create effective deliverables for both your design ideas and user … Making sense of contradictory findings is part of the challenge (and the fun) of conducting UX research. Taking research insights and boiling them down to a set of design principles can be incredibly powerful. and often ends up being rather lengthy in nature, meaning that the most valuable insights are not always immediately apparent! To explore this question, let’s do an exercise using some real-life research findings. And providing enough detail without boring your audience is a difficult balance. AFTER the finding: The project scope was extended to provide advice on one more topic. There are many methods for conducting UX research. The training will be ‘hands-on’ where your team will be applying all the UX research findings directly to your site. Share your insights and findings. People don’t ‘buy’ things they don’t understand. Conduct UX Research Right At The Beginning. consider.ly is your all-in-one research platform for collaborative analysis of qualitative data assisted by AI. UX Researcher London. Articles. UX/UI audit. You can simply write your codes next to the relevant text, and remember: they don’t need to be highly sophisticated! For instance, consider one of the examples: This example illustrates a course correction to the problem statement: the finding resulted in the project addressing a larger problem scope. These terms are often used interchangeably but actually mean different things (especially in the context of user research) so it’s important to get them right! Check out UX research at Userzoom for everything from the stages in their research, all the way to how they translate their findings into reality. Reimagining the Meetup app for online social interaction, How to Build a Successful Design Team — Part 1: Effective Leadership, Three Ways Designers Can Cultivate Mental Wellness, How we made user research impactful element of product development, Buying Art to Decorate: Shame, Guilt and Settling for Less, Transparency, Asepsis, and Purity: Modernist Design’s Obsession for Order, How to Build a Successful Design Team — Part 3: Structure & Strategy. It’s critical to make these and other deliverables understandable, actionable, and persuasive. These additional quality criteria are: By thinking about these criteria intentionally, you can often fine-tune your findings to make them more valuable, clear, or persuasive. 1. need to understand what you’ve found as quickly as possible. Sign in. Humans are visual creatures, so when communicating abstract trends or insights, pull your findings into a clear visual format. Let’s explore coding in more detail now. So it’s critical that your research reports are clear and effective. To make sense of your qualitative research, a good first step is to assign codes to the data. by Natassja Hoogstad Hay. Each of your key stakeholders — including your product and executive leadership teams — must clearly understand your research findings and the recommendations that flow from them. But there are some best practices in communicating user research findings that can make them more effective—and even entertaining. Imagine you’re designing a dating app. This makes it a medium value finding in my book. This one of the UX research methods examines the users in their own environment and finds the problems during real-life usage as well as their own solutions. That’s it—synthesis complete! UX professionals produce a wealth of sketches, diagrams, reports, data, and artifacts. An insight, on the other hand, describes an aspect of human behaviour or user motivation. Finding: One suggestion was to group the issues on the dashboard by category. Taking the time to set up a detailed overview of your high-level research goals, team, budget and timeframe will give your research the best chance of succeeding. My ratings for all the examples are shown below: Examples 1 to 3 vary only in their feasibility, which accounts for the different value ratings. In the case of user research, this means turning your themes into something meaningful; you know what your themes are, but what are they telling you? So, getting from research finding to product team outcome can be a more arduous and convoluted path than these descriptions suggest. First, it’s best to ask yourself what is the goal of your research. It goes to show that having the right way of doing things can help to maintain an objective perspective. Stakeholders ignore or forget research findings for a variety of issues. At this stage, it’s worth writing all your codes and themes onto sticky notes which can be easily moved around. Supercharge your UX research analysis Make storing, analyzing and sharing all research data easier, faster and more enjoyable Try 15 days for free Condens helps you and your team to store, structure and analyze your user research data and share findings across your organization Many researchers would feel ready to share their findings with the project team. Effectively communicate UX design ideas and research findings to managers, collaborators, and other stakeholders. Discovery is the process of conducting research to figure out what your product … Written by ... user researcher extraordinaire. The next step is to group similar codes together into broader categories, or themes. The first assesses the value provided by a finding, from low to high value. So what happens next? This is where your big blank wall will come in handy! Quantitative research is measurable, while qualitative is not. You’ve collected mounds of data for your UX study. A low value finding is still worthwhile — just like a steady stream of base hits often wins the game. Presenting Research Findings: At Dropbox, our research team often uses workshops to share findings with stakeholders and bring the findings to life. I’m also one of the people who works on admissions for our UX Design Program—get in touch with me if you think UX design could be your calling!”. As the audit report relies on the foundation of Baymard’s vast catalog of UX research findings, but at the same time is a bespoke consulting project – you as an Auditor have to be good at accurately describing complex flows and user behaviors in writing. We rate how well your site or application adheres to best practices and user interface principles to make the findings actionable. From pre-design interviews to post-design usability testing, research helps inform and finesse the final experience. For instance, consider one of the case study examples: Considering the size of the impact on the UX, this example rates a High score, according to my own rule of thumb: On the feasibility dimension, this example gets a Low feasibility rating because it entailed an incremental project cost of 200%. Outcome: The team expanded the solution design to cater to two troubleshooting methods. 2 comments 7 min read. UX research is an exciting and rapidly growing field, but many people aren’t sure how to get started in it. There was a 200% increase in project cost — because creating a new set of dashboards is a bigger undertaking than tweaking existing ones. The true benefit of the approach, however, is that, in the long term, it takes less and less time for the business to take action based on research findings as people become true advocates of user-centricity and the research … Start My 30-Day Trial Book a Demo Benefits . Arrange a call with your Career Advisor today to find out if UX design is a good fit for you—and how you can become a UX designer from scratch with the full CareerFoundry UX Design Course. It enables us to see how we might go about solving a particular user problem. Let’s demonstrate the coding method with a simple example. The discovery phase of UX research. It doesn’t tell us why, or provide us with a meaningful solution. For Userzoom, the data is key to understanding which way new updates need to go – making the internal metrics of their product all but holy. You’ll now sort your codes into overarching categories which you’ll then label. https://careerfoundry.com/.../how-to-analyze-your-ux-research-findings Our usability experts visually inspect your product’s interface for usability issues and areas for improvement. Discover themes and spot patterns through interactive visualizations. How many users visited your homepage is an example of quantitative research; determining why 500 people abandoned their carts at checkout is an example of qualitative research. You can apply UX research at any stage of the design process. Figuring this out early in the research and development process can help ensure that you’re asking the right questions and building the right product for your users, and save you a lot of time and money in the event that you’re not. I remember the first time I worked for a company who put the user research report in a drawer and walked away. Learn more about our UX training. New ux research careers are added daily on SimplyHired.com. Paul McInerney works in a UX research and design role at IBM in Toronto. Supercharge your UX research analysis Make storing, analyzing and sharing all research data easier, faster and more enjoyable Try 15 days for free Condens helps you and your team to store, structure and analyze your user research data and share findings across your organization At the same time, think about how you’ll organize your files. Translate your research findings, whether they are quantitative ratings from a survey or even qualitative findings from interviews and visualize your findings using methods that your audience is familiar with. It’s also a good idea to create a quick profile document for each user; this way, you’ll have the person in mind as you explore their research data. Making an Impact with UX Research Insights. Example 1 illustrates the type of research finding that is most appealing to a project team — it produces a large improvement in the user experience with a small incremental cost. This is where a UX research plan comes into play. UX research findings: distinguishing base hits from home runs. If you’d like to learn more about user research and the UX field in general, be sure to check out the following resources: Take the quiz below to make sure you've learned all the important information—and that it really sticks! ... Research helps teams better understand the people who will use the end-product. About. But first, you might want to re-read the case study examples; the Outcome section of each example illustrates different type of course correction. To create an empathy map based on the findings from your interviews, you go through the notes and other materials that you have from your qualitative user research. 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