What’s my LinkedIn profile summary? Pull up your LinkedIn profile and follow these steps to creating a compelling LinkedIn profile: 1. Of course I agree with you Bruce. Your LinkedIn summary is one of the most important elements of your profile. As Stephanie Sammons states, “Optimize your LinkedIn headline statement by describing what you are known for, (or what you do) and whom you serve.”. My main specialization is Solid Mechanics and Mechanical Design. Sure, why not? Your LinkedIn summary doesn’t have to be Jane Austen prose, one or two paragraphs will do. I spent a good chunk of last week browsing and analyzing students and recent grads on LinkedIn and paid close attention to what they were doing with their LinkedIn summary section. Bullets can be an effective way to format a summary in a technical field as well. I’ve not written specifically for students on LinkedIn before, so if you’re a student or graduate reading this, or someone responsible for guiding/advising students or grads – I hope you find this useful. Since 2009, our in-house, top-rated team has written thousands of the best resumes and profiles that increase the visibility of engineering skills, experience, and education. I binged on a new book that had just arrived. Bruce Kirk. Coincidentally I just added a paragraph to this post about the need to be proactive. LinkedIn is fundamentally 2 things: (1) a website for you to promote yourself and (2) a powerful Swiss-army like tool to research, network, influence and help others. Should you use the LinkedIn tool which offers to write a summary for you? Publishing on LinkedIn without adequately knowing how the algorithm works, is like sitting in a Volkswagen Beetle on a starting grid flanked by Porsches. There are other free GUIDES and resources in the ECL Learning Store. LinkedIn gives you 2,000 characters (including spaces) to summarize your background and, besides your headline, your summary is the first thing people see. More than 25 million new graduates are starting their job search with the aid of business/professional social media. One of the best times to ask your peers and/or coworkers for Endorsements and Recommendations is towards the end of a successful intern session. It's titled, Linked TO INFLUENCE: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn. None of the following will win any writing awards – but all of those no and one sentence summaries have lowered the barrier considerably, so adding a punchy and highly informative self advertisement in your LinkedIn summary (About section) will put you well ahead of the mouth breathing pack. Even better. Add Your Experience. I admit it. Find an image that has something to do with your chosen field or function. However, it’s also chock full of great career advice around building your personal brand with LinkedIn and building a “smart” network of supportive relationships. ”. The Most Important White Space On Your Entire LinkedIn Profile “Your LinkedIn Summary is the most important white space on your entire LinkedIn Profile”. But, most students don’t take advantage of this opportunity! I sometimes do presentations on Job Search or Interviewing techniques at colleges and I’m surprised by how little students know about LinkedIn and managing their personal brand. Your picture either prompts them to dig deeper into your Profile to learn more about you or it turns them off and scares them away. HOW I DO IT. Passionate and motivated scientist, working towards a degree through the Cell and Systems Biology department at UofT, with experience and interest in Microbiology, Molecular Biology and Biochemistry. Young adults on the cusp of their professional lives really ought to be thinking about marketing themselves sooner rather than later. Just get to the good stuff, fast. Coming soon…. Something he did that I think is especially important for students is to display a professional image by dressing the part of a working professional, instead of dressing like a student. This is what I call the "Super Differentiator" option. LinkedIn Summary Samples . They’re still searching for it today. After you’ve built that amazing profile and kickass summary, you need to hustle, you need to be persistently proactive – if you want to succeed or gain anything at all on LinkedIn. As the subtitle alludes, the author, Stephanie Sammons, wrote her book primarily for business people working in the B2B marketplace. We currently are experiencing a very high server load so Email signup is currently disabled for the next 24 hours. Check out these 4 stunningly good (real life) summary examples: READY TO GO DEEP ON THE LINKEDIN ALGORITHM?I’ve written a comprehensive guide which will help you to understand how content is treated on LinkedIn. Educated as a mechanical engineer, I spent 25 years in engineering, recruiting, training, sales and marketing roles with John Deere. LinkedIn Summary Examples for Students and Recent Graduates For students and recent graduates, LinkedIn is an absolutely essential resource as you enter into the job market. A lot of it is very applicable to the needs of STEM students. Ask them for proof of keyword optimization success or why certain words are “rich”. Facts and other information you add to these categories can serve as connecting points and important conversation starters, especially during interviews. Below you can see a sampling of how Iowa State aerospace engineer, Joshua Moreno, has done a superb job of leveraging images in his Profile: To see an example of a student who’s already become a LinkedIn Publisher, check out the article I wrote titled, 7 Excellent Reasons Why STEM Students Should Be Publishing on LinkedIn. I was attracted to this book for two reasons. Use space wisely. I’d love to work for your organization. This is only a sample, to get your own you need to: Place order View sample. A lot of people are using this approach and when you do the same, looks like you can’t think for yourself #sheeple. I agree with Stephanie Sammons that your picture must be a “professional image”, that you must have a welcoming “smile” on your face, and that for “building trust, looking ahead with your eyes up works best”. The words and phrases you pick for the headline are the first thing that viewers read, so be very choosy. In the book, Stephanie shared a ton of great ideas about crafting a compelling summary, but two things really resonated with me: - First, she says your Summary “is where you get to tell your story and share your message.” As a student, I would encourage you to share something personal that’s related to why you chose your specific STEM discipline. 7 Reasons Why You Should Toot Your Career…, 7 Ways Parents Can Help Their STEM Students…. Carpe diem quam minimum credula postero – as my Latin teacher would say – Harvest the day, give trust to the future as little as possible. By contrast, a LinkedIn profile summary must speak to all the positions for which a candidate wishes to be considered. Here’s a challenge. Thanks Donna, it’s a head scratcher – especially when you consider the cost/time/effort of education, almost as if LinkedIn is an afterthought. This is a simple yet effective resume summary example for students OR recent graduates. A reason I cringe when I read LinkedIn trainers writing about keywords like they’re some kind of elixir is that it is a set and forget, passive strategy. If they browse you back, that’s an indication of 2 things: (1) they’re definitely aware of you and (2) they’ve opened the door to the next step – an InMail or a connection request. But whether you’re using LinkedIn to find a job, market your business, or build your professional brand, the summary section is important real estate. Stephanie Sammons says, “The ability to add rich media content (video, audio podcasts, images, presentations, e-books) throughout your profile is something that makes LinkedIn quite unique. Check out: StockSnap.io or Pexels or Unsplash (all offer high resolution images, for free). If you found this article helpful, you might also like my FREE 57-page STRAIGHT TALK GUIDE titled, DOMINATING YOUR INTERNSHIP: 7.5 Secrets to Creating an Awesome and Invaluable Experience as an Engineering or STEM Intern. They don’t respond. Let’s grab the recruiter’s attention with a catchy summary. Also, I want to thank engineering students Kyle Mensen, Willis Cook and Joshua Moreno for allowing me to use portions of their LinkedIn Profiles in this article. I was mystified. I’m not a fan of capitalized para titles in the summary (WHAT I DO. And if you haven’t quite figured out what you want to do next, use an image that shows just how proud you are of your alma mater. Even though it’s written within the context of B2B marketing, there is a lot more great information in Rules #2-7 of Stephanie Sammons' book. I don’t get it. Do not waste any space on irrelevant text in your summary. Respectfully, We'll send a link to this email. I binged last Sunday. Everything to gain, nothing to lose. Students in engineering and other technical programs can especially benefit from a well-written summary. One of your headline goals should be to keep them reading. 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