Communicating user research findings effectively so that people can understand them, believe them, and know how to act on the recommendations can be challenging. Use video-editing software to create a number of short audio or video clips and provide links to them at various points in your presentation. In this situation, you may prepare no deliverable at all and, instead, just have an informal discussion of your findings and the design changes your team needs to make. Test Utilisateur. Make materials visual, text light, use simple language. “No one reads reports!” For example, if your research objective was … Make use of the media. Get vital skills and training in everything from Parkinson’s disease to nutrition, with our online healthcare courses. Even if each person reads only the parts of your report that apply to the aspects of a design for which they’re responsible, a report serves its purpose. Don’t use acronyms. And the caption for the photo that she chose was, “When I have to use the toilet, I need someone else to help with the latch. You can update your preferences and unsubscribe at any time. We believe learning should be an enjoyable, social experience, so our courses offer the opportunity to discuss what you’re learning with others as you go, helping you make fresh discoveries and form new ideas. But this is mainly true for results from quantitative user research. Communicating User Research Findings. Density of information is a better measurement. When that person moves on to another project or another employer, you’ll lose that knowledge. Some audiences become overwhelmed by seeing a long list of problems and recommendations. As a UX consultant, he has worked on Web sites, mobile apps, intranets, Web applications, software, and business applications for financial, pharmaceutical, medical, entertainment, retail, technology, and government clients. But the tobacco control had more success persuading policy makers to make the required changes. What will motivate your research user? You would be right in thinking that many research results benefit from a graph-like visualization, showing trends and anomalies. Alternative Ways to Communicate User/UX Research Results As we mentioned above: long, detailed reports are a terrible way of communicating insights you want to be remembered. So very current. For example, policymakers will be motivated by the science. Photos are a great way of displaying the environment, documents, tools, signage, and other physical aspects of users’ context that you encountered during your research. But it’s quite hard and– it’s complex and hard to remember. If you use too many quotations or they are too long, your audience will spend time reading them rather than paying attention to you. You usually present the data you obtained in appropriate figures (diagrams, graphs, tables and photographs) and you then comment on this data. To some people, a hefty and detailed report says, “Here’s some impressive, comprehensive research. Recommendations Tap into the proven success of the competition. If a client has just spent a lot of money and time doing extensive user research, they expect to see some substantial documentation from it. Conveying user research findings so people can understand them, believe them, and know how to act on your recommendations can be challenging. If you have a lot of video clips in a presentation, you usually won’t want to show all of them. We need to grab people’s attention and present them with charismatic ideas that they can engage with and that will motivate them to act. When you have to document your findings quickly, you usually won’t have much time to go through your notes. It’s just a record keeper. So you have to create two deliverables—the report and the presentation. Always consider accessibility when you’re developing research products. For example, you could either say, Employees are frustrated with the new application, or you could use participant quotations like the following: “It’s awful. Why communicate about evaluation findings? With limited space on the slides of a presentation, it’s difficult to put quotations into a presentation. If you’re presenting a sensitive topic such as menstrual hygiene management, would a man presenting and talking about it openly encourage others to start a conversation? Photos are also a good way of showing your process to an unfamiliar audience. Reports usually contain enough detail and context that someone new can read them later on and understand the findings.?? The hearty thwack that comes from slapping down a thick report on a conference room table is impressive, even if no one reads it. That’s a very comprehensive article. We need to communicate the findings in a way that grabs attention and is quickly understood. Even if you’ve explained that before, it’s good to explain it again in your deliverables. Article by Helga Gruenbauer. Who wants you to communicate science? A good editor can point out where you get lost in evidence or don’t make your analysis or recommendations clear. Jim has spent most of the 21st Century researching and designing intuitive and satisfying user experiences. It’s horrible. Translate your findings into a variety of products for your different stakeholders. So we need to get the study findings to people who can effect change quickly. Sometimes the reason usability problems don’t get fixed is because no one knows how to proceed or no one gets assigned to fix them. You can then deliver a PowerPoint deck that is both a presentation and a report. Choose the right deliverable format based on your audience and how soon they need your findings. The trick here is to let your creative juice flow and let your storytelling-skills shine! Of course, deliverables should not be any longer than necessary, but saying deliverables should be no longer than X number of pages or slides is ridiculous. Reporting Research Findings 4.2 Interpret Results Reporting data involves more than just presenting it. Does everythin g need to be part of the story? And the goal motivated people. Even more effective than reading the text of a quotation is hearing or seeing participants making comments themselves. When communicating your results it’s usually enough to focus on the 5-10 most important findings. Category: Career Development, Job Market, Teaching, Category: General, Psychology & Mental Health, Wellbeing & Mindfulness, Category: Current Issues, Psychology & Mental Health, Wellbeing & Mindfulness. To save time and money and avoid the duplication of effort involved in creating both a detailed report and a presentation, some people skip the report and, instead, create only a detailed presentation. We’ll let you know when new articles appear on UXmatters. Test Utilisateur. Smith draws together two research projects– one that explored the relationship between health inequalities research and policy in Scotland and England, and the second study, which examines use of evidence by tobacco control advocates and the tobacco industry in their efforts to influence policy. Slide Show to Analyze and Communicate User Research Findings 1. Let’s back up a moment and discuss exactly what we mean by the word deliverables.In many cases (especially when working in consulting engagements), the deliverables are agreed upon before the work begins, and are noted in a contract or statement of work; however, in other cases they are created as needed to communicate specific ideas throughout a project’s lifecycle. And it was in a study on disability menstrual hygiene management in Nepal. According to our research, 82% of UX professionals collaborate with other team members on the deliverables they produce. Communicating your research findings is just as important as doing the research, and how you approach that will affect how effectively those juicy insights are implemented. Showing that many screens on one slide was far more impactful than simply stating that the registration process involved too many steps. The Agency for Healthcare Research and Quality (AHRQ), through its EPCs, sponsors the development of various reports to assist public- and private-sector organizations in their efforts to improve the quality of health care in the United States. The BERA/SAGE Handbook of Educational Research: Two Volume Set. We offer a diverse selection of courses from leading universities and cultural institutions from around the world. Sign up to our newsletter and we'll send fresh new courses and special offers direct to your inbox, once a week. The tools provided in this guide have been complied to help researchers to make research findings more accessible to decision-makers and other research users (IDRC, 2008). What do you want each of your stakeholders to take away from this study? As UX professionals, it’s easy to forget that our audience doesn’t know everything we know about our methods, the purpose of our research, and how to use our findings and recommendations. And it’s unreasonable to expect an audience to stare at dense slides or absorb the kinds of data that are characteristic of robust findings. If time is a consideration, the quickest deliverable format is an email message or informal Word document with bullet points describing your overall findings and proposed design changes, as shown in Figure 1. But how do we get coverage? You should choose the deliverable that best allows you to communicate your findings and recommendations, in the time available, and considers the needs of your audience. The authors (Alberta Mirambeau, Joanna Elmi, Jan Losby, and Derrick Gervin) wish to ... considered when communicating results. While audio clips of participant quotations are useful, video clips allow your audience to see for themselves what participants actually did. Once a project ends, even those who were involved in the research will gradually forget much of the information. In this step Jane Wilbur gives an introduction in to an important topic – communicating research findings. Give a brief summary of the goals of your research and the methods you used. If possible, try to communicate your results in person. You’ll be surprised how much you can remember from the research off the top of your head. It also had one charismatic idea. For example, you can consider communications about implementation progress that occur internally among project staff. I’ve used user journey maps before on lots of projects and I simply love them, love them, love them. Build your knowledge with top universities and organisations. 973-997, viewed 15 June 2020, doi: 10.4135/9781473983953.n49. These are delivered one step at a time, and are accessible on mobile, tablet and desktop, so you can fit learning around your life. Developing a model for effective communication of user research findings to the design process Consider who should present the findings. If the researcher knows some things about what he’s researched, he is supposed to teach his own people so they will also learn it and pass it on to others. But the people who have to implement your recommendations—the application’s owner, designers, and developers—need to understand the details. However, one way to tackle this is to keep the slides light and visually interesting, and put all the detailed explanations in the notes. For example, if you’re conducting iterative usability testing in the middle of a project, your goal is to quickly evaluate and make changes to the design, then test again. Rickinson, Mark. We need to communicate the findings in a way that grabs attention and is quickly understood. This photo is of a person who participated in photovoice. Communicating User Research Findings “No one reads reports!” “PowerPoint must die!” “Conveying user research findings so people can understand them, believe them, and know how to act on your recommendations can be challenging.” As Chris Whitty, chief medical officer for the Department of Health in the UK, says, “Research is of no use unless it gets to people who need to use it.”. In summary, we do research to improve public health. Use sign language, audio, braille, captioned media. High-level executives typically want only a brief overview. When doing this, you’ll naturally document your overall conclusions based on what you’ve observed rather than the details, which is exactly what you want to document in quick findings. For example, you could display your usability lab setup, as shown in Figure 11, your eyetracker, a card-sorting session, or participants in a design session. Get feedback from someone on your project team to make sure your content is understandable. And providing enough detail without boring your audience is a difficult balance. User Research Results by Alisha Kimberley, User Researcher akimber2@kent.edu Stakeholders: James Murphy (PM), Sam Eisenschenk (Head Engineer) Last updated 6/29/2014 Findings Know what your users know. Policy makers could easily engage with it. In an initial step in doing research is understanding the study context, or the existing and anticipated demand for the research, as well as any key decision points that will occur during the study, such as the revision of the national public health policy. A very great job to be done here because they translate their research into a product design without producing any documentation of the research description. Approximately 1/3 of people with disabilities and 1/4 of people without disabilities included in the case control study reported experiencing incontinence– urinary or faecal– at least three times a week or more. We got our money’s worth on this one.”. 3. Keep documents short. Otherwise I can’t do it myself.” So this image and her own words can be more memorable than a long report. Now, this is a key finding. Web magazine about user experience matters, providing insights and inspiration for the user experience community. Carry on browsing if you're happy with this, or read our cookies policy for more information. Dog bites person is obvious. 3, 4, or 5. It really was a pleasure to finally sit and talk shop with a fellow traveller. While interviews, observations, diary studies etc. Of them reports! ” “ PowerPoint must die! ” “ must. Also determines the formality of your research, 82 % of the world s... Are much more on the negative with some positive aspects of a person who in. Were involved in the research will gradually forget much of the information doesn ’ t do it myself. ” this!, be sure to balance the negative 15 June 2020, doi: 10.4135/9781473983953.n49, tasks. Your notes so we need to be, but don ’ t make your or. 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